CoCo - Click. Consume. Connect. - The Connected Consumers Podcast

In Episode 9 of CoCo: click.consume.connect, we explore how the latest innovations in connected packaging are reshaping consumer engagement, transparency, and sustainability. Host Güneri Tugcu and co-host Stefan Hilss sit down with Dominique Guinard, VP of Innovation at Digimarc, to discuss industry-shaping topics like GS1 Digital Link, Project Sunrise 2027, and Digital Product Passports. Dominique shares insider knowledge on the standards and technologies driving today’s IoT and connected consumer experiences. From real-world applications to future predictions, this episode is packed with insights for brands, tech enthusiasts, and anyone curious about the impact of connectivity on the products we use daily. Tune in to discover the potential of connected packaging—and join our growing community of connected consumers by subscribing for more episodes that bridge the gap between digital transformation and real-world innovation!

In this episode of CoCo: click.consume.connect, we sit down with Søren Lethin, LEGO’s Innovation Catalyst, to uncover how the brand continues to push creative and digital boundaries. Together, we explore LEGO’s strategies for connecting with consumers through innovative packaging, digital transformation, and community engagement. Søren shares behind-the-scenes stories and examples of LEGO projects that illustrate how they’re building lasting connections. We also dive into future trends, discussing where consumer engagement is headed and what brands can learn from LEGO’s approach. Whether you’re a brand strategist, innovation enthusiast, or just love a good conversation about consumer engagement, this episode is packed with insights and inspiration. Join us as we build connections, brick by brick! Don't miss out on our 3rd and final CoCo AI Podcast song at the end of this episode.

In this exclusive bonus episode of the CoCo: Click. Consume. Connect. podcast, hosts Güneri Tugcu and Stefan Hilss take you behind the scenes of their headline-making keynote at London Packaging Week 2024. Ready to discover how smart packaging is revolutionizing the way brands connect with consumers? Drawing from real-world examples and the latest industry insights, they dive into the exciting intersection of technology, design, and consumer behavior, revealing how personalized, interactive packaging experiences are transforming everyday products into powerful communication tools. Whether you’re curious about the future of packaging or just looking for fresh ideas on how to engage consumers, this episode is packed with inspiration. Don’t let innovation pass you by! Tune in to hear what the crowd loved and why this keynote left attendees buzzing with new ideas. Please note that Video is only available on Spotify and YouTube, Audio only on Apple and Amazon Podcast feeds.

In the sixth episode of CoCo:Click.Consume.Connect - The Connected Consumers Podcast, we sit down with Victor Lebon, the Chief Commercial Officer of DoQmind and Executive Consultant at Lebon Consulting. Victor, an expert in innovation, marketing & content operations, and marketing technology, shares his journey and expertise in revolutionizing content management and data processing. Throughout this insightful episode, we explore the critical role of digital transformation in today’s business landscape, the challenges and opportunities it presents, and the importance of balancing technological innovation with a human touch. Victor provides valuable examples and case studies from his work, illustrating the tangible benefits of SaaS solutions. Listeners will also gain practical advice on initiating digital transformation, understanding the ethical use of data, and preparing for the future trends in AI and consumer behavior. With a focus on real-life applications and forward-looking insights, this episode is a must-listen for anyone interested in the future of business and technology. Tune in to discover how to navigate the ever-evolving digital landscape and drive innovation in your organization. Don't miss Victor's expert predictions on the future of AI and his advice for businesses aiming to connect more effectively with today's consumers. Don't miss out on our CoCo Podcast AI Song #2 at the end of this episode - enjoy!